When should students start the college search?
I recommend that most students start seriously thinking about their individual colleges searches during their junior year. There is really no need to start researching individual colleges prior to that time.
However, in order to give themselves the widest array of options available when senior year rolls around, I always remind students that they can start preparation in the 9th and 10th grades by building strong study skills, self-discipline, and a solid academic record.