Has social media impacted the way colleges communicate with students?

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Has social media impacted the way colleges communicate with students?

Bill PrudenHead of Upper School, College CounselorRavenscroft School

Has social media impacted the way colleges communicate with students?

There is no question about the fact that social media has changed the way colleges communicate with students. Given that a central goal of the admissions process is making connection with prospective students, schools have made great efforts to reach theirs students in the way in which they are most comfortable. Whether it is through their institutional Facebook pages, direct email, video conference or interviews, or what have you, colleges are aggressively using social media to make contact with their prospective students and to enhance their image and presence in the community at large. At the same time they are also well aware of how students use it and how a student presents themselves on their Facebook page may be something that an admissions office is aware of and may influence their decision. Consequently, students should be fully aware of full range of ways in which the social media can be a part of the admissions process.

Carita Del ValleFounderAcademic Decisions

Has social media impacted the way colleges communicate with students?

Social media has provided a quicker and cheaper way to get to students who are interested in a particular university or for admissions counselors to recruit students who may benefit from their universities mission statement. (Student Recruitment) However, as easily as this information has become available, in my experience working with high “schoolers,” it is vastly overused and teenagers are overwhelmed and overstimulated with these images, emails, videos and online chats. At the end of the day, students need guidebooks laying around, marketing materials and targeted mailings to ensure messages are communicated. As they sit at the table eating a bowl of cereal this is often the only time a busy 17 year old has to read something about college. If it is not readily available then the teen often just skips it.

John Happs

Has social media impacted the way colleges communicate with students?

Yes, I believe it has. Be careful what you post on Facebook, Twitter, etc. Make sure that your profile is private, until you give permission. Also, be careful what your email address is. It gives colleges an impression of you.

Eric Beers, Ph.D.College and Career CounselorAir Academy High School

Has social media impacted the way colleges communicate with students?

Many college admissions offices are looking at student’s facebook, twitter accounts, and other online media. Make sure you don’t have anything on your accounts that are inappropriate or don’t reflect positively on you (from a responsible adults point of view). Many colleges are looking at advertising or link applications directly from facebook and other media sources. I think it’s going to be a trend that just continues to grow.

Ben Schwartz

Has social media impacted the way colleges communicate with students?

For many schools social media has really opened up a new outlet to convey a college’s “personality.” Many schools use student bloggers to offer candid student opinions to prospective students. Applicants often cite bloggers in supplemental essays to express “why College X?” Some schools have also attracted tremendous attention through viral videos (Why I chose Yale). Colleges have nearly unlimited options for sharing their “brand” though students should use social media carefully. All spokespeople, official and unofficial, for colleges are on a mission–to complain about something or to recruit students. What’s good about social media is it offers more information to prospective applicants to consider when trying to get a feel for a college to see if it’s a good match. Colleges are often diverse communities so an individual perspective typically doesn’t capture the real feel of the school. Being able to hear a range of voices through Facebook, Twitter, Blogs, and more allows the public to learn more about many facets of life at a school.

Tana Taylor-JukoEnglish Instructor

Has social media impacted the way colleges communicate with students?

Social media is quickly growing as a medium of communicating with students, but it is something that is completely unavoidable considering the connections people outside of college make through social networks like Facebook or Twitter. In fact, some classes in college require students to join Facebook groups related to the course. The group is used to promote discussion outside of the classroom regarding material learned in the classroom. it gives students an opportunity to apply their everyday experiences to the course by way of immediate posts or tweets. Fortunately (or maybe unfortunately), some instructors use this means of communication to assess students’ participation just as they would assess the students’ participation in the classroom. So be sure to be just as active or more active on the social media site to improve your overall grade in the class.

Patty Finer

Has social media impacted the way colleges communicate with students?

Yes.

Kathleen HarringtonOwnerNew Jersey College Consulting

Has social media impacted the way colleges communicate with students?

Cappex, Kaarme, and Zinch has altered the playing field for college admissions and how colleges and students interact with one another. Consider these websites the “Facebook” of college admissions. Check out each website to learn more about the digitally connecting to your potential schools. Remember if you “Like” or “Favorite” a college of interest, that college will be able to view your profile. Always be smart about items you post on your Facebook or Twitter Account.

Patricia AviezerPresidentInside Track To College, Inc.

Has social media impacted the way colleges communicate with students?

Social Networking is a wonderful way to stay connected, very popular with students, but definitely not the best source for personal, professional expertise to map out your strategy in an already confusing and convoluted environment. Colleges have spent time developing their “Social Networking Marketing Strategies” and are making their presence known. Go to Facebook or twitter, they’ve all got accounts and are willing to connect with you…just “like” them. From a studen’ts perspective it helps to keep in mind that your social networking sites is are also public. Students who are seeking entry into very competitive colleges and universities need to keep in mind what they post on their sites. Our advice, take a look at your page from the perspective of a college who may be exploring your site to find out more about you- and like your room-clean it up.

Karen Prince

Has social media impacted the way colleges communicate with students?

Absolutely and sometimes not in the most productive way. Make sure that your email address sounds professional and not too cutesy. I would suggest creating an email address specifically for college communications. First inital, last name is usually a good format. Also, be very careful what you put on your Facebook page. You should always remember that Facebook and any other social media sites present your very public face to the world including colleges and employers.

Eric ChancySchool CounselorApex High School – 9-12

Has social media impacted the way colleges communicate with students?

Without a doubt! I was in class the other night and received a text that there had been an attempted robbery on campus, forwarded via Twitter. Social media works both ways though – some schools are checking you out by looking you up on Facebook and using search engines to see what you have out there, and if that taints their impressions of you.

Cheryl Millington

Has social media impacted the way colleges communicate with students?

The vast majority of schools use social networking to recruit students; 85% use Facebook and 66% use YouTube to reach prospective students. It’s not relatively easy to reach a large number of potential students with immediate news, invitations, etc. This new media always the information to be more visual and interactive. However, be careful. As a potential student you should realize that it may only be a question of time before admission officers ‘stumble’ upon your inappropriate behaviour or photos. Why not use your Facebook, Twitter and other social networking to present a positive image of yourself. Think of social media as your expanded, digital resume. For example, this is a great medium to talk about your volunteer opportunities and extra-curricular activities.

Cheryl Millington

Has social media impacted the way colleges communicate with students?

The vast majority of schools use social networking to recruit students; 85% use Facebook and 66% use YouTube to reach prospective students. It’s not relatively easy to reach a large number of potential students with immediate news, invitations, etc. This new media always the information to be more visual and interactive. However, be careful. As a potential student you should realize that it may only be a question of time before admission officers ‘stumble’ upon your inappropriate behaviour or photos. Why not use your Facebook, Twitter and other social networking to present a positive image of yourself. Think of social media as your expanded, digital resume. For example, this is a great medium to talk about your volunteer opportunities and extra-curricular activities.

Tennille RaneyFounderDevelop Your Dreams

Has social media impacted the way colleges communicate with students?

Absolutely!!! At a recent college fair, I personally went around to each admission’s rep to ask this exact question. There was a plethora of 35-40 schools. Some of the more common responses were: – “We are focused on using social media platforms in our marketing strategy.” – “We will look at a student’s facebook and twitter pages to get a genuine sense of the student.” – “More students are starting to add personal web pages and blogs as a part of their overall admissions’ application.” Students must be mindful of the material they post. Social media can have far-reaching implications. When applying to school or applying for a job, it can be used as an additional investigative tactic. Don’t fool yourself into thinking it does not matter. Remember, it’s the WORLD WIDE WEB. Use it to promote yourself in a positive light. Create a web page that highlights your strengths or produce a blog that shows you have extensive knowledge about a particular field. You have the power to create a platform that helps you stand out from the crowd. Make sure its for the best possible intentions. If utilized properly, social media could be one of your strongest assets.

Steven CrispOwner Crisp College Advising

Has social media impacted the way colleges communicate with students?

Most definitely. Colleges are taking advantage of all of the opportunities to communicate with students including social media. Most colleges will have a facebook and twitter account at least. How they use it will vary from school to school. At my former school we let prospective and current students communicate with each other via facebook instead of getting involved with it.

Chuck SlatePresidentCollege Advisors,LLC

Has social media impacted the way colleges communicate with students?

A broad topic. One of the many points of impact is negative. That is where the admissions office or the college coaching staff combs through facebook, or other social sites looking for prospective candidates and their stunning online disclosures, exposures, and confessions. Social media could be a glitzy high-tech way to promote yourself, but the average high school college-bound student has to realize that colleges view everything online as fair game.

Shelley KrauseCo-Director of College CounselingRutgers Preparatory School

Has social media impacted the way colleges communicate with students?

You bet! Social media gives both colleges and students new ways to connect and communicate, whether it’s students deciding to visit a school based on campus photos on Flickr, or a college encouraging students to consider submitting a brief video clip as a part of their application. If I were an applicant today, one of the first things I’d do when researching schools would be to check out that school’s digital footprint… do they have a presence on iTunesU? Youtube? Flickr? Twitter? Facebook? Does the admissions office have a blog or sponsored student bloggers? The viewbook used to be the be-all and end-all; those days are gone.

Suzanne ShafferOwnerParents Countdown to College Coach

Social media has changed the college game

Colleges are now able to connect more personally with students using social media and students are able to communicate in the same way. Colleges have recognized the value of this type of marketing and have begun to reach out to students and parents using the tools available in social media: Twitter, Facebook, and YouTube, Some colleges have even begun to text messages to students about the applications and acceptances. It’s a whole new college world out there.

Rebecca JosephExecutive Director & Foundergetmetocollege.org

Has social media impacted the way colleges communicate with students?

Absolutely. Colleges use all means possible to communicate with students. They use FB, Twitter, and other social media to communicate what is new, what is cool, and what is great about their campuses. They provide immediacy, and are some of the only ways to get in touch with the college’s future customers. The more colleges rely on effective social media the more they can help attract potential students.

Geoff BroomeAssistant Director of AdmissionsWidener University

OMG YES!!!!

Everything that we are doing in higher ed is to try and get in front of the technology. We use Facebook, Twitter, Flickr, etc…. Everything we do, every email or picture we post, we keep social media in mind as to how we are going to recruit students.

Christine MacInnisCounselorNorth High School

Has social media impacted the way colleges communicate with students?

I would say definitely. Colleges like to stay on top of the current trends in communication and using mediums such as Twitter and Facebook to share information is on the rise for all universities. The days of getting a college acceptance by mail have all but disappeared. Now you would most likely find out by email. Most schools have you create your own portal accounts to communicate with them as well. So being computer literate, in a positive way, is very essential to the college going experience right now.

Donovan BlakeLead ConsultantGriffin Blake Educational Consulting

Transparency

Social media has greatly impacted the way that colleges communicate with students. Through social media, students can find pages or groups related to every aspect of any college. If the area that interests you is not already out there, then you can create a forum to address your concerns. This puts a lot of freedom in the hands of the students. On the flip side, social media can become a problem for the colleges. The dirty laundry of any school can be aired to the masses. Social media provides true exposure for an incoming student.

Ed GarciaAssistant Professor/CounselorAustin Community College

Social media? Technology?

Social media really is a great tool. However, from my experiences colleges still communicate with students through mail, with email making a strong emergence. I have seen many institutions of higher education (IHE’s) that have social media sites, but they do not require their current students, or prospective students to subscribe to those sites in order to receive information. To take it one step further most IHE’s will have an online portal system that allows student to check their admissions status. Make sure you always have your mailing and email address up to date when you are going through the admissions process. Social media is great, but from what I have seen it is not required for students in order to access information.

Joseph RomanoCollege CounselorBellarmine College Preparatory

Social Media–yes!

Yes, colleges are able to communicate with students “where they are” Facebook, Twitter for example

Michael SzarekDirector and FounderCollege Counseling for the Rest of Us

Has social media impacted the way colleges communicate with students?

Colleges are still adjusting to a world with social media. But almost all institutions use Facebook, most use YouTube and Twitter and many utilize FourSquare and other geosocial resources. These tools allow prospective students to interact in a much more open and informal way. This provides greater access to students, so certainly don’t hesitate to take advantage of this opportunity! But also be aware that college admissions officers also look at YOUR social media output – be aware of what you are posting online and ensure that you create the best ‘brand’ of YOU that you can create!

Zulema WascherCounselorRio Rico High School

Has social media impacted the way colleges communicate with students?

Yes it has. Many colleges and universities offer students information via their website, facebook, twitter or any other social means for students to reach out to them. It makes the school seem more reachable and less frightening. Many students feel that this is step is frightening, but with social medias so accesible, they feel more at ease in asking questions through a chat room or through a facebook page than they would in person.

Reena Gold KaminsFounderCollege, Career & Life, LLC.

If you’re on this website, you know the answer to the question!

Social media has absolutely impacted the way colleges communicate with students. Many, if not most, schools now Tweet on a regular basis and have Facebook pages. These websites enable colleges to share exciting developments, like new majors or study abroad locations, instantaneously. They also allow students to get a feel for the campus.

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Constant Communication

“Back in the day”–e.g. prior to social media–colleges communicated with students via postal mail, email, and phone calling. Now-a-days, however, whenever a student logs into Facebook, they will likely see a newsfeed story about any colleges they have “liked” on FB. So that is once change. Instead of getting a weekly or perhaps monthly communication from a college, now colleges communicate with students nearly every day. Another change is the fact that instead of just be communicated to by the colleges, social media has allowed for there to be more of a dialogue between students and colleges. Instead of colleges just telling students things, student have the ability to ask questions back in real time and hold more of a conversation.

王文君 June ScortinoPresidentIVY Counselors Network

more transparency !

Social media allows students to visit schools without having to physically be there. Students can be easily updated and connected online through online newsletters, yours, fairs and etc.

Robin WhitingGuidance CounselorGeorge P. Butler Comprehensive High School

Has social media impacted the way colleges communicate with students?

Absolutely. College have Facebook and Twitter accounts to get their names out there to many more potential students. Skype is also being used to interview potential students and answer questions that students may have in chats.

王文君 June ScortinoPresidentIVY Counselors Network

more transparency !

colleges are changing their way of conducting fairs and tours online those days. students can be easily updated and connected online through social media. such as online newsletter, tour, etc.,

Francine SchwartzFounder/ PresidentPathfinder Counseling LLC

Blogging, tweeting and posting – its not your parents college experience

Absolutely colleges have entered full force into the realm of social media. They have to be savvy about this form of communication to keep pace with today’s students. Colleges often have blogs, twitter accounts, and Facebook fan pages and will contact students. Students should use all of these opportunities to gain information about schools of interests and also to connect with other students. Another way colleges use social media is by participating in virtual college fairs such as college week love. Once accepted most college students meet their roommates on Facebook.

Francine SchwartzFounder/ PresidentPathfinder Counseling LLC

Blogging, tweeting and posting – its not your parents college experience

Absolutely colleges have entered full force into the realm of social media. They have to be savvy about this form of communication to keep pace with today’s students. Colleges often have blogs, twitter accounts, and Facebook fan pages and will contact students. Students should use all of these opportunities to gain information about schools of interests and also to connect with other students. Another way colleges use social media is by participating in virtual college fairs such as College Week Live. Once accepted most college students meet their roommates on Facebook. Francine Schwartz M.A. , LPC, NCC Founder and President Pathfinder Counseling LLC

Lisa McKinney

Has social media impacted the way colleges communicate with students?

Certainly social media has quickened the speed at which students can gather information about colleges. The opportunity exists for inquiring students to garner valuable suggestions and information from current students and faculty members already on campus. Students can connect with groups and organizations on campus through social media… even before they are actually enrolled… and thus helping them to feel a part of things even before move in day.

Helen H. ChoiOwnerAdmissions Mavens

Definitely!

With the rise of social media — colleges have become much more adept at communicating with students, and prospective students have much more access to the daily happenings on campus. Prospective students can get a glimpse of the most current news, hot topics, and dominant issues that affect a school. However, it is important to remember that the information goes both ways. Be careful and use your good judgment when using social media. To put things bluntly, you don’t want to embarrass yourself by posting unsavory, misguided, or just plain stupid things online.

Tam Warner MintonConsultantCollege Adventures

Social Media and College

Social media has a huge impact on colleges and their students. During the application process some admission officers will check out your Facebook page or anything else you have posted online (so be sure the page could be viewed by your mom)! Nothing is private anymore. If you post a photo or a questionable comment, it may be seen. Applicants can join groups on Facebook and other sites particular to each college. Check out the Class of 2015 at xxxxx college! Meet future and current students online. Chat with admission people, attend interest sessions online as well. Colleges are visible in a big way in most social media, check out even YOUTUBE! Chances are not only the college has posted videos, so have students. For more information: http://collegeadventures.net/blog/2010/07/21/facebook-public/

Charles McPeakGuidance CounselorLogan Senior High School

has social media impacted the way colleges communicate with students?

The shortest answer is yes! But in positive and negative ways. Social media sites like facebook, collegelive, twitter and others have enabled colleges to reach a much larger student potential population than ever before. The negative impact however is that people still need that personal one on one conversation with an advisor, or recruitment officer. The personal connection is what has made many students feel that a certain college is the right fit for them.

Nicholas Umphrey

Be careful what you post.

It is the WORLD WIDE WEB! This means whatever you post on any social networking site can be viewed by the whole world. This includes college admissions people and future employers. I heard about a student who got a full scholarship to an NCAA division 1 school, then lost the scholarship when photos of them drinking at a party surfaced online. Colleges will look at your facebook pages.

Barbara Jones

Social media has impacted the communication between colleges and students.

Internet, facebook, texting and other electronic communications can keep colleges and prospective as well as current students up on the latest information.

Erin AveryCertified Educational PlannerAvery Educational Resources, LLC

Fan Page

Let’s face(book) it…social media has changed the way everyone communicates with everyone! While appropriate boundaries regarding prospective student interactions is still unfolding, the access to real-time news and updates undoubtedly helps students keep a finger on the pulse of their colleges of choice. (Evidence? My boarding school mascot just “friended” me on FB. He’s my new BFF.)

Erin AveryCertified Educational PlannerAvery Educational Resources, LLC

Fan Page

Let’s face(book) it…social media has changed the way everyone communicates with everyone! While appropriate boundaries regarding prospective student interactions is still unfolding, the access to real-time news and updates undoubtedly helps students keep a finger on the pulse of their colleges of choice. (Evidence? My boarding school mascot just “friended” me on FB. He’s my new BFF.)

Tyler BurtonPresident Burton College Tours

Every aspect has been modified

Just a few years ago schools were still learning about social media. In the past, very often the first point of contact a school had with a student was by mailing pretty brochures. Now schools subscribe to social media and today’s lunch menu can be found on line.

Laura O’Brien GatzionisFounderEducational Advisory Services

Social Media

Yes, I would say that it has. A prospective student may be able to follow a college’s posts on Facebook and sometimes on twitter. Many colleges also connect through student blogs. Make sure you keep your own social media accounts squeaky clean. Do not post anything that you would be ashamed for your grandmother to see or read!

Annie ReznikCounselor/CEOCollege Guidance Coach

College Social Network

Absolutely! Colleges seek any opportunity to make connections with students. They want students to follow them on twitter, allow them to populate a news feed, and showcase great offerings 24/7. But, just as students recycle a direct mail piece, they are in the driver’s seat when it comes to social media communication campaigns. This fall at the National Association of College Admission Counselors annual conference in New Orleans, a student panel emphatically informed college representatives that they’d prefer social media be social. Colleges are all for posting on facebook and tweeting with hashtags, but it really all depends on whether or not students “like” them.

Helen Cella

Has social media impacted the way colleges communicate with students?

Absolutely, and the way that students communicate with colleges.

Tam Warner MintonConsultantCollege Adventures

Social Media and College

Social media has a huge impact on colleges and their students. During the application process some admission officers will check out your Facebook page or anything else you have posted online (so be sure the page could be viewed by your mom)! Nothing is private anymore. If you post a photo or a questionable comment, it may be seen. Applicants can join groups on Facebook and other sites particular to each college. Check out the Class of 2015 at xxxxx college! Meet future and current students online. Chat with admission people, attend interest sessions online as well. Colleges are visible in a big way in most social media, check out even YOUTUBE! Chances are not only the college has posted videos, so have students.

David AllenManaging DirectorGlobal College Counselors Ltd

Yes

Facebook is a great way for colleges to speak at the same time to thier applicant pool and then later on to their admitted class. However as a stduent you should be very wary about joining them as everything on your page is then viewable to the admissions personnel. I have heard tell that a great Facebook page won’t enhance your admissability, but a bad one, or one showing you doing things you perhaps weren’t wise to do, will definitely hurt your chances. It is advisable therefore to have a separate account which only portrays you in the way that you would want the admissions team to see you!

Nina BerlerFounderunCommon Apps

Social Media

Social media has had a dramatic effect on how colleges communicate with students. Blogging is one of the first major changes. Students expect many of their target schools to have blogs, either by admissions professionals or students, so they can keep up with the latest admissions or campus happenings. In this age of new media, colleges are turning to Facebook and Twitter as well. Brown, for example, sends out tweets on classes, alumni and articles of interest to prospective applicants. All in all, social media provides a very flexible and less expensive means of communication, a dramatic shift from the days of fat envelopes and visits to the mailbox. At the same time, social media can help or hinder a candidate’s chances of admission. Students at some schools are now permitted to submit videos. At the same time, colleges are sometimes checking out students’ Facebook pages. In this age of social media, anything is fair game.

Scott WhiteDirector of GuidanceMontclair High School

Has social media impacted the way colleges communicate with students?

I think the question is asked wrong: social media has definitely affected how students CHOOSE colleges, but not necessarily effectively who students get their information FROM colleges. They still use traditional means for getting information from colleges (websites, printed materials), but use social media interactions with PEERS to make decisions about college.

Ellen [email protected]OwnerEllen Richards Admissions Consulting

Social networking sites and college admissions

Getting admitted to college is about portraying yourself as the best possible candidate. Students spend countless hours refining their college application materials in order to shine the most favorable light on their academic achievements. Whether it’s spending Saturday night studying for the SAT, researching schools, or meeting with teachers about recommendations, students make huge investments in their future. So what could possibly cause this carefully-honed light to dim? Between cram sessions, or during bouts of writer’s block, students sign into Facebook to update their profiles and check in on friends. Facebook and MySpace are great ways to keep in touch and have fun, what’s the harm in that? Well, it depends on who looks at your page. Students may not realize that parents, teachers, potential employers, and admissions officers could very well look at student profiles. If it’s on your site, they can see every embarrassing or inappropriate detail of your personal life that are best kept between friends. It is important to look at your page through the eyes of a stranger; see if you feel comfortable with that information being available for everyone to see. If you have any hesitations, keep your profile private. College admissions officers may be using these social networking sites as a supplementary resume.

王文君 June ScortinoPresidentIVY Counselors Network

more transparency and student focused admissions policies

when students communicating with each other, colleges must pay attention to activities and public views about certain issues such as student services and academic advisory. The added positive impact on public relations will ultimately improve their decision making process.

王文君 June ScortinoPresidentIVY Counselors Network

more transparency and student focused admissions policies

when students communicating with each other, colleges must pay attention to activities and public views about certain issues such as student services and academic advisory. The added positive impact on public relations will ultimately improve their decision making process.

王文君 June ScortinoPresidentIVY Counselors Network

more transparency and student focused admissions policies

when students communicating with each other, colleges must pay attention to activities and public views about certain issues such as student services and academic advisory. The added positive impact on public relations will ultimately improve their decision making process.

Rod BugarinFormer Admissions OfficerColumbia, Brown, and Wesleyan University

Has social media impacted the way colleges communicate with students?

Here is my video response to the question.

Joyce Vining MorganFounder and college counselorEducational Transitions

Has social media impacted the way colleges communicate with students?

Of course. The professional ethics of admissions would keep admissions officers from becoming your personal friends, but social media offers admissions a way of connecting through groups, for example, or having you like the admissions office.

Kiersten MurphyExecutive Director and FounderMurphy College Consultants LLC

Has social media impacted the way colleges communicate with students?

I do think so. Today, I think that some colleges measure a student’s demonstrated interest by how they interact with their social media presence.

IRMA TORRES

Has social media impacted the way colleges communicate with students?

THE SOCIAL MEDIA HAS IMPACTED THE WAY THAT STUDENTS COMUNICATE WITH THEIR COLLEGES IN A POSITIVE WAY. MANY STUDENTS CAN CONTACT THEIR PROFESORS AND HAVE BULLETINS ABOUT SCHOOL ACTIVITIES.

Reecy ArestyCollege Admissions/Financial Aid Expert & AuthorPayless For College, Inc.

Has social media impacted the way colleges communicate with students?

I’m not a social media expert, but it’s obviously had both positive & negative affects!

Reecy ArestyCollege Admissions/Financial Aid Expert & AuthorPayless For College, Inc.

Has social media impacted the way colleges communicate with students?

I’m not a social media expert, but I’m sure you’ll have no trouble finding several on Unigo!

Charlotte KlaarDirectorKlaar College Consulting LLC

Has social media impacted the way colleges communicate with students?

Social media has impacted the college process in a number of ways. First, and most obvious, is that colleges can use it to keep in touch with students and to continue their marketing efforts to entice students to apply and, if accepted, enroll. One way that social media has impacted the process is not as good for students. Colleges now have access to your FaceBook page, your Twitter feed, and any other social media tools you use. This means that the colleges can make a judgment about the kind of person you are by seeing the pictures you post, those posted by your friends, the language you use, and the things you boast about on your personal sites. Much of this is not material that you want a prospective college or employer to see. Use great caution!

Andrew Hill

Has social media impacted the way colleges communicate with students?

Colleges and Universities are still figuring out the role of social media as a means of communication, most are on the major networks (facebook, twitter, foursquare, linkedin, etc) but the effectiveness of use as a communication method is highly debated among higher education professionals. It can be great, for communication and collecting information about different people, but students can also be put off by it. Generally the best option for social media, especially facebook is an “opt in” method that gives students the option to join the facebook group or fan the fan page or follow the dean or admissions department on twitter, then once the student allows for this communication method it is great. The problem with social media is that many students want nothing serious to be done with facebook and in some cases students are put off by schools pushing social media.

Angela ConleyCollege Admission ExpertVentureForth

Has social media impacted the way colleges communicate with students?

Facebook and other social media forums absolutely impact the college search and application process. Despite the hype, young people listen to their friends – and their friends’ friends! My warning to clients is to “lock” their pages acknowledging that it is almost impossible to remove distasteful commentary about or by you. I always provide a checklist which includes “wash your face first” with deliberate attention to monitoring those you “add” to your circle of friends. Though some believe it is myth, admission personnel do review Facebook and other profiles. I do NOT believe they do so arbitrarily, but I strongly suspect they occasionally peruse candidates from curiosity. In sum, yes colleges, families and applicants all consider blogs, web profiles and stories, experiences and insights shared between and across various social media. If prospects look, then it makes sense that admission recruiters and staffs would also engage.

Reecy ArestyCollege Admissions/Financial Aid Expert & AuthorPayless For College, Inc.

Has social media impacted the way colleges communicate with students?

I’m not a social media expert, but but it’s obviously had both positive & negative affects!

Mandy ReillyCounselor

Has social media impacted the way colleges communicate with students?

Yes, very much so. Since social media has become the fastet growing means of communication, collges and universities have adapted to using social media to communicate more and more with students. Colleges and Universities are consistently using social media sources to stay connected with students and share important information. They use sources like Facebook, Twitter, YouTube, and Linkd in to communicate with students about topics ranging from important academic dates and deadlines and grades to campus wide events or available scholarships. .

Mandy ReillyCounselor

Has social media impacted the way colleges communicate with students?

Yes, very much so. Since social media has become the fastet growing means of communication, collges and universities have adapted to using social media to communicate more and more with students. Colleges and Universities are consistently using social media sources to stay connected with students and share important information. They use sources like Facebook, Twitter, YouTube, and Linkd in to communicate with students about topics ranging from important academic dates and deadlines and grades to campus wide events or available scholarships. .

Ryan AldrichDirector of College CounselingThe White Mountain School

Has social media impacted the way colleges communicate with students?

From Facebook to Twitter, colleges are using social networks to deliver everything from campus visit information to college acceptances. I worked at a college that used social media extensively to generate interest in campus events, admission visits to schools, and staying in touch with prospective students. Colleges also use the social media to inform them about potential candidates; therefore some information posted on Facebook could lead to a negative impression in the application process. Interviews are being scheduled online which is a great option for students who are unable to make it to campus. There are pro’s and con’s to the use of social media in college communications. It’s not going away, and ought to be addressed by The National Association for College Admission Counselors

Ryan AldrichDirector of College CounselingThe White Mountain School

Has social media impacted the way colleges communicate with students?

From Facebook to Twitter, colleges are using social networks to deliver everything from campus visit information to college acceptances. I worked at a college that used social media extensively to generate interest in campus events, admission visits to schools, and staying in touch with prospective students. Colleges also use the social media to inform them about potential candidates; therefore some information posted on Facebook could lead to a negative impression in the application process. Interviews are being scheduled online which is a great option for students who are unable to make it to campus. There are pro’s and con’s to the use of social media in college communications. It’s not going away, and ought to be addressed by The National Association for College Admission Counselors

Eric DoblerPresidentDobler College Consulting

Has social media impacted the way colleges communicate with students?

Absolutely! Back in my admissions days, interested students would send in an inquiry card and we would mail them a viewbook or some glossy brochures promoting the university and encouraging them to apply. The process was tedious (it could often take several weeks for materials to go out in the mail) and cumbersome to track. Entering all the inquiry cards into a database was very time consuming work and one typo would ensure that a student would not receive their materials. Now, students can “like” a school on Facebook or become a follower on Twitter and their access to the school is immediate. The school can track their followers and strategically market to them to try and increase the chances that these interested students will apply. Schools are devising all kinds of strategies to share information, advertise events, remind students of deadlines, share stories about alumni and promote any recent developments on campus. The process now, as a result, is live, has a much quicker response time (the jury is still out on whether or not this is such a good thing), and the experience is so much more interactive than it was several years ago.

Eric DoblerPresidentDobler College Consulting

Has social media impacted the way colleges communicate with students?

Absolutely! Back in my admissions days, interested students would send in an inquiry card and we would mail them a viewbook or some glossy brochures promoting the university and encouraging them to apply. The process was tedious (it could often take several weeks for materials to go out in the mail) and cumbersome to track. Entering all the inquiry cards into a database was very time consuming work and one typo would ensure that a student would not receive their materials. Now, students can “like” a school on Facebook or become a follower on Twitter and their access to the school is immediate. The school can track their followers and strategically market to them to try and increase the chances that these interested students will apply. Schools are devising all kinds of strategies to share information, advertise events, remind students of deadlines, share stories about alumni and promote any recent developments on campus. The process now, as a result, is live, has a much quicker response time (the jury is still out on whether or not this is such a good thing), and the experience is so much more interactive than it was several years ago.

Kristina DooleyIndependent Educational ConsultantEstrela Consulting

Has social media impacted the way colleges communicate with students?

Social media has definitely impacted the way that colleges communicate with students. Tools such as Facebook and Twitter are fantastic tools for prospective students to use when trying to get a feel for a school. These are also wonderful for communicating with current students and staff, as well as alumni of an institution. Many schools use social media as a way to spread the word about campus events, school accolades, and new programs…all things that a prospective student should care about! If you’re interested in a particular school you should head on over to their Facebook page and click “Like”, or begin following their Twitter stream. Oh yeah…don’t be afraid to ask questions on both of these platforms as you may get a response faster than sending an email to the Office of Admission!

Michelle BrownLicensed Counselor/Social Empowerment EducatorOaklandUniv./BreatheAgainCounseling

Has social media impacted the way colleges communicate with students?

Yes! I could stop there, but social media is ever growing and as a professor I tend to use everything that I can to make learning not so boring. Making learning fun is an advantage that social media allows for those of us who use it. Knowing that students have varying learning styles and some have learning disabilities, social media is great to use within the classroom for all learning styles. So, with that said, social media from texting, tweeting to Face Book has impacted the way in which colleges interact with their students. Although not all professors interact using social media many of us do use it on occassion. There are times when I will use a blog to keep my students abreast of what’s going on with the topic we are discussing and to let them know of things happening in the news. With all that said, it is a good idea to learn how to use Face Book, Twitter, accessing Blogs etc. Some colleges use BlackBoard and Moodle along with other interfaces. So, being on top of some of these before you attend college will definitely put you ahead of the game. Be positive, and keep a positive mental attitude in all you do.

Michelle BrownLicensed Counselor/Social Empowerment EducatorOaklandUniv./BreatheAgainCounseling

Has social media impacted the way colleges communicate with students?

Yes! I could stop there, but social media is ever growing and as a professor I tend to use everything that I can to make learning not so boring. Making learning fun is an advantage that social media allows for those of us who use it. Knowing that students have varying learning styles and some have learning disabilities, social media is great to use within the classroom for all learning styles. So, with that said, social media from texting, tweeting to Face Book has impacted the way in which colleges interact with their students. Although not all professors interact using social media many of us do use it on occassion. There are times when I will use a blog to keep my students abreast of what’s going on with the topic we are discussing and to let them know of things happening in the news. With all that said, it is a good idea to learn how to use Face Book, Twitter, accessing Blogs etc. Some colleges use BlackBoard and Moodle along with other interfaces. So, being on top of some of these before you attend college will definitely put you ahead of the game. Be positive, and keep a positive mental attitude in all you do.

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