Has social media impacted the way colleges communicate with students?

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Our counselors answered:

Has social media impacted the way colleges communicate with students?

Rod Bugarin
Former Admissions Officer Columbia, Brown, and Wesleyan University

Has social media impacted the way colleges communicate with students?

Here is my video response to the question.

Suzanne Shaffer
Owner Parents Countdown to College Coach

Social media has changed the college game

Colleges are now able to connect more personally with students using social media and students are able to communicate in the same way. Colleges have recognized the value of this type of marketing and have begun to reach out to students and parents using the tools available in social media: Twitter, Facebook, and YouTube, Some colleges have even begun to text messages to students about the applications and acceptances. It's a whole new college world out there.

Eric Beers, Ph.D.
College and Career Counselor Air Academy High School

Has social media impacted the way colleges communicate with students?

Many college admissions offices are looking at student's facebook, twitter accounts, and other online media. Make sure you don't have anything on your accounts that are inappropriate or don't reflect positively on you (from a responsible adults point of view). Many colleges are looking at advertising or link applications directly from facebook and other media sources. I think it's going to be a trend that just continues to grow.

Kathleen Harrington
Owner New Jersey College Consulting

Has social media impacted the way colleges communicate with students?

Cappex, Kaarme, and Zinch has altered the playing field for college admissions and how colleges and students interact with one another. Consider these websites the "Facebook" of college admissions. Check out each website to learn more about the digitally connecting to your potential schools. Remember if you "Like" or "Favorite" a college of interest, that college will be able to view your profile. Always be smart about items you post on your Facebook or Twitter Account.

John Happs
Counseling-4-College

Has social media impacted the way colleges communicate with students?

Yes, I believe it has. Be careful what you post on Facebook, Twitter, etc. Make sure that your profile is private, until you give permission. Also, be careful what your email address is. It gives colleges an impression of you.

Bill Pruden
Head of Upper School, College Counselor Ravenscroft School

Has social media impacted the way colleges communicate with students?

There is no question about the fact that social media has changed the way colleges communicate with students. Given that a central goal of the admissions process is making connection with prospective students, schools have made great efforts to reach theirs students in the way in which they are most comfortable. Whether it is through their institutional Facebook pages, direct email, video conference or interviews, or what have you, colleges are aggressively using social media to make contact with their prospective students and to enhance their image and presence in the community at large. At the same time they are also well aware of how students use it and how a student presents themselves on their Facebook page may be something that an admissions office is aware of and may influence their decision. Consequently, students should be fully aware of full range of ways in which the social media can be a part of the admissions process.

Carita Del Valle
Founder Academic Decisions

Has social media impacted the way colleges communicate with students?

Social media has provided a quicker and cheaper way to get to students who are interested in a particular university or for admissions counselors to recruit students who may benefit from their universities mission statement. (Student Recruitment) However, as easily as this information has become available, in my experience working with high "schoolers," it is vastly overused and teenagers are overwhelmed and overstimulated with these images, emails, videos and online chats. At the end of the day, students need guidebooks laying around, marketing materials and targeted mailings to ensure messages are communicated. As they sit at the table eating a bowl of cereal this is often the only time a busy 17 year old has to read something about college. If it is not readily available then the teen often just skips it.

Shelley Krause
Co-Director of College Counseling Rutgers Preparatory School

Has social media impacted the way colleges communicate with students?

You bet! Social media gives both colleges and students new ways to connect and communicate, whether it's students deciding to visit a school based on campus photos on Flickr, or a college encouraging students to consider submitting a brief video clip as a part of their application. If I were an applicant today, one of the first things I'd do when researching schools would be to check out that school's digital footprint... do they have a presence on iTunesU? Youtube? Flickr? Twitter? Facebook? Does the admissions office have a blog or sponsored student bloggers? The viewbook used to be the be-all and end-all; those days are gone.

Patricia Aviezer
President Inside Track To College, Inc.

Has social media impacted the way colleges communicate with students?

Social Networking is a wonderful way to stay connected, very popular with students, but definitely not the best source for personal, professional expertise to map out your strategy in an already confusing and convoluted environment. Colleges have spent time developing their "Social Networking Marketing Strategies" and are making their presence known. Go to Facebook or twitter, they've all got accounts and are willing to connect with you...just "like" them. From a studen'ts perspective it helps to keep in mind that your social networking sites is are also public. Students who are seeking entry into very competitive colleges and universities need to keep in mind what they post on their sites. Our advice, take a look at your page from the perspective of a college who may be exploring your site to find out more about you- and like your room-clean it up.

Geoff Broome
Assistant Director of Admissions Widener University

OMG YES!!!!

Everything that we are doing in higher ed is to try and get in front of the technology. We use Facebook, Twitter, Flickr, etc.... Everything we do, every email or picture we post, we keep social media in mind as to how we are going to recruit students.