A strong essay could be a deal-breaker!
An excellent written essay could be a “tipper” factor for a borderline admit student to get accepted. On the other hand, a poorly written essay, with a bad choice of topic, can tip a students’ application into the reject pile. Essays will be more important for smaller schools that are committed to reading holistically. These smaller colleges want to ensure that the students that they accept would contribute positively to campus life both with their talents, leadership abilities and personal qualities. This should all be apparent in a good college essay.