Why is it important for students to have a college admissions marketing plan?

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Our counselors answered:

Why is it important for students to have a college admissions marketing plan?

Pam Proctor
Author The College Hook

Why is it important for students to have a college admissions marketing plan?

Here is my video response to the question.

Ellen erichards@ellened.com
Owner Ellen Richards Admissions Consulting

One in five girls burn out in high school and threatens their success in higher education

A study by the Academy of Finland's Centre of Excellence in Learning and Motivation Research reported yesterday that many girls push themselves to the limit during high school, leaving themselves vulnerable to a lack of motivation in college. The pressure of succeeding and the tendency to internalize their inadequacies, leading to depression. According to the study, burn-out manifests itself through "exhaustion, cynicism and feelings of inadequacy" (ScienceDaily, www.sciencedaily.com­ /releases/2009/05/090514111359.htm). Therefore, by the end of high school girls are ill-equipped to transition to college. On the other hand, boys tend to approach high school with cynical attitudes that enable them to avoid the stress associated with the need to perform or prove themselves in the academic arena. Enthusiasm directly relates to one's performance. When students undergo deep depression, their level of enthusiasm plummets, leading to a slump in college. On the other hand, students who avoid burn-out and maintain a balance - even absent an earnest conviction to learn or perform well in high school - experience an increased likelihood of achievement, not only in college, but also in their future. The study suggests that students' interest in academics declines over time. However, one aspect remains clear: encouragement and positive reinforcement contribute to overall success, while stressful environments breed further anxiety.

Tam Warner Minton
Consultant College Adventures

"marketing" or "packaging" a student

I don't like the words "marketing" or "packaging". I especially don't like them in regards to students. Be yourself. Of course you want to appear put together, bright, and friendly. Look at it this way: if the college/university you are applying to requires you to be something that you aren't, don't apply. The college is not for you. You want to do the best you can and present yourself in the best light, but I don't consider that "marketing" if the colleges you are applying to are truly the right fit.

王文君 June Scortino
President IVY Counselors Network

not marketing plan but a game plan

it is well accepted that student must find a best way to promote themselves for college admisisons. better prepare admissions will bring more options and more financial aid for the student. the process required expertise and connections to colleges for recommendation and help the students to gain long term perspective for having a long term academic plan. it is not a marketing plan because the student can only approve themselves on paper or in person, it can not be done through enlarge the facts and misleading. it is game plan becuase just like any sports, we want everyone to win no one to loss. the win-win situation must present by selecting the right schools with the best fit and match.

Karen Ekman-Baur
Director of College Counseling Leysin American School

College Admissions Marketing Plan

Don't be put off by the use of the word "marketing" in this question. It doesn't mean that you have to create an artificial, unreal picture of yourself. Just as we expect companies to market their products or services accurately, so should you accurately present yourself to the institutions to which you apply. You will want to make those institutions aware of who you are, what you've accomplished up to now, what your goals are, and so on. I often recommend that students be sure that they "have all the cards in their hand". By that, I mean that they should have the best grades that they can accomplish in challenging high school courses, standardized test scores which they feel accurately represent their abilities, and involvement in extracurricular or community service activities to which they have been able to commit because of sincere interest. You will present yourself to the institutions through the application itself, through any required or recommended essays, and occasionally, through an interview. So, indeed, you are marketing your unique brand - the "you" that you have become over the years.

Pamela Hampton-Garland
Owner Scholar Bound

Why is it important for students to have a college admissions marketing plan?

It is not the marketing plan, it is a plan that will help them to focus on preparing for college entry and that is important beginning very early in a students high school career and continuing through undergrad.

Bill Pruden
Head of Upper School, College Counselor Ravenscroft School

Why is it important for students to have a college admissions marketing plan?

It’s not! Indeed, arguably the biggest mistake is to get caught up in the marketing part of the process, Yes, in one sense that is what you are doing--selling yourself, but it is less about the plan than it is about giving as complete a picture of who you are and what you can bring to their community as you can. You cannot manufacture a passion or a commitment to something outside yourself, and those are the things—not a string of memberships—that the schools are looking for as they craft their individual classes. Let them see who you are so they can determine if you are a good fit from their perspective.

Reecy Aresty
College Admissions/Financial Aid Expert & Author Payless For College, Inc.

Why is it important for students to have a college admissions marketing plan?

Here's one of my favorite caveats: Plan your work, work your plan. Nobody plans to fail, but too many people fail to plan. Applying to college is a once in a lifetime opportunity, and EVERY student needs that all-important edge in admissions, so don't screw it up!

Carita Del Valle
Founder Academic Decisions

Why is it important for students to have a college admissions marketing plan?

Having a strategy in which you present yourself in your best light for each college you are considering is very important because if you are not able to "sell yourself" or have your information leap of the page the admissions team may just give your application a quick once over and move on.

Nancy Milne
Owner Milne Collegiate Consulting

Why is it important for students to have a college admissions marketing plan?

Having a college admissions marketing plan sounds a little intense to me. While it helps to find a "hook" or way to stand out in the crowd, I'd hate to see you come across as a "package" and not a person. If you follow all of the recommendations for a successful application, you will have basically marketed yourself. The essay is still one of the best ways to personalize your application, by writing about something that will be memorable to the reader and specific to only you. It is important that you remain consistent in your application materials, so that your passion comes through. Remember, they are looking to enroll a well rounded CLASS, not a class of well rounded students. By bringing a mix of artsy, athletic, politically oriented, socially concerned, etc. students to campus, the school will have achieved their goal and you will be surrounded by an interesting mix of new friends.