Green Marketers

What they do:

Create and implement methods to market green products and services.

On the job, you would:

  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Analyze the effectiveness of marketing tactics or channels.
  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Monitor green-related industry statistics or literature to identify trends.
  • Generate or identify sales leads for green products and technologies.
  • Write marketing content for green product web sites, brochures, or other communication media.
  • Revise existing marketing plans or campaigns for green products, technologies, or services.
  • Identify marketing channels for green products or services.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.




Work Activities


Work Styles