Search Marketing Strategists

What they do:

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

On the job, you would:

  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  • Resolve product availability problems in collaboration with customer service staff.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
  • Define product requirements based on market research analysis in collaboration with design and engineering staff.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Propose online or multiple-sales-channel campaigns to marketing executives.
  • Assist in the development of online transactional or security policies.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

Knowledge

Skills

Abilities

Work Activities

Interests

Work Styles