Caples Student Campaign of the Year Program

Application Information

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Amount Awarded


Application Deadline

April 01

Awarded By


Award Amount

The winner will receive a $5,000 cash prize and a fully paid trip to New York for the Caples Awards in November, including airfare and standard hotel room expenses. The winning individual or group will also receive an internship with Alloy Media + Marketing. The runner-up may receive a $1,000 cash prize. Please note: If a team wins the award, the prize money will be split equally among the members. Only two lead group members will be awarded the trip to New York.


Two awards offered annually.

Additional Information

The Caples Awards, honoring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honor well-recognized copywriter John Caples. With international chairs in 50 countries, it is supported by industry agencies, clients and suppliers; is run by industry volunteers; and is judged by more than 50 active, senior-level, international creative professionals. Over 200 creatives and marketers from around the world attend the annual awards presentation. We have revamped Caples to celebrate the boldest, most creative solutions to tough marketing problems in a three-day summit. More than 50 senior creative directors from around the world gather annually in New York City to judge submitted digital and direct work in 20+ categories.

Deadline Info

Application forms are available on the DMNews website. Students may enter individually or in a team. There is no size limit on teams. Students are not required to have a faculty adviser or sponsor. ... sign up for full scholarship deadline information.

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