Guidebooks, Relatives and Rankings
I am very selective in the use of all of these in choosing a school. After all, they are often collections of opinions and swayed by the attractive, the popular and, of course, data. The NACAC is very sensitive about the use of certain rankings. That is not to say, however, that guidebooks, relatives and rankings can't be useful. The Fiske Guide is enormously helpful because of its format, readability and overlap schools (that's a favorite of mine and particularly helpful when extending an applicant's target list). Unigo is wonderful because it is written for this generation of college student and presents its content in an appealing visual manner and from the perspective of existing students. That is so helpful when applicants are comparing schools and validating their impressions. Success at a particular school varies so much with student interests and readiness, so users of all these sources should consider the circumstances.