A reason for a college to want YOU!
All schools expect to put together a bright freshman class and to do that they review your grades, classes and test scores. But, because there are so many bright students applying each year, they do a finer review of each application looking for those with a "hook". A Hook could be defined as having a special talent. That talent could certainly be athletic- i.e. a state ranked athlete. Or your talent might be in the arts, where you have an extensive theater, music or dance resume. There are many different types of hooks and colleges need to fill their sports teams, their orchestras, debate teams, newspapers etc. with the most talented students possible. Having a hook will not take the place of a poor academic profile, but for those students "on the bubble" it might certainly make the different as to their admissions decision.