Digital Marketing Bootcamp

11/06/20

What is a Digital Marketing Bootcamp?

Digital marketing is one of the fastest growing industries in the advertising and marketing industry. It requires a new set of skills that many industry pros do not have. Digital marketing bootcamps offer a way to learn key skills quickly. It also does not often require the typical four year college degree in marketing.

Students could learn how to use technology to reach audiences online. They often need skills in technology and social media management. You may also learn analytics skills and data mining methods. You could also learn copywriting.

Students may find the courses are just a few days. Some programs are designed to provide hands on experience. Students often develop campaigns for real businesses. However, other programs are self managed.

Becoming marketing professionals requires learning digital marketing. Students may pursue positions as an account manager. They may work within a large organization. Others may also spend time working from home remotely. Because of COVID 19, many programs have changed. Expect in person bootcamps to become available down the road.

What Types of Digital Marketing Jobs Can You Pursue?

Potential job positions may also include social media marketer and email marketers. You could also be SEO specialists, and growth hacker. Some may work as a content marketer. Others focus on inbound marketing. In order to learn the skills to perform these tasks, this may be done through a digital marketing bootcamp. These online courses could allow students to learn from some of the industry’s leaders.

Those who complete a digital marketing bootcamp could pursue various careers. This may include in larger advertising companies. Others work directly with businesses to provide these services. Some even also operate their own standalone business. Having completed a digital marketing bootcamp does not lead to a traditional degree. But, a certificate of completion may help students to prove their skills.

In fact, digital marketers earn an average salary of $70,960. They may strive for a position as a digital marketing manager. This is typically a more advanced career path. Many have their own business or manage a team. At this level, salary expectations range with a median average value of $49,200.

What are the Pros and Cons of Digital Marketing Bootcamps?

There are both good and bad aspects of enrolling in digital marketing bootcamps. Because this is one of the top growing industries today, there may be a lot of opportunity for individuals present. Yet, not all online bootcamps provide students with the same amount of type of education. Consider a few of the pros and cons of using this type of course for educational needs.

Specialized Learning at Digital Marketing Bootcamps

One of the key advantages of digital marketing bootcamps is that students are learning a very specific set of skills. As a result, they could have a very focused level of courses to take. They may learn skills that directly relate to their end career goals. This therefore might mean less time is spent in school. This may be a benefit to students who want to get out into the field. On the other hand, it may be limiting to some students who want a more traditional educational environment.

Course Content Ranges

One important thing to look for in digital marketing courses is how up to date and modernized they are. This is an ever changing industry with anticipated growth. As a result, students could expect to work with a bootcamp that teaches the most up to date aspects of digital marketing possible. The content in these programs ranges widely as a result. It is important to consider the quality of the digital marketing classes to ensure they meet with specific goals.

Digital Marketing Bootcamp May Be More Affordable

Unlike a coding bootcamp, digital marketing bootcamps tend to be a bit more affordable. They still provide a great deal of insight and support. Many students may spend time learning skills in a hands on environment. You could create new email campaigns or display ads. Overall, the quality of education plays a big role. Many of these bootcamps typically are more affordable than traditional bachelor’s degree programs.

Flexible Educational Paths

Students may enroll in full time or part time courses. Some programs also are available as self paced. That means the student can learn at the pace that is right for their needs. Students with a current marketing career may find this beneficial. Online marketing courses may be easy to fit into an already busy schedule.

Employers Like Them

Many employers see the value in hiring a digital marketer that has attended a digital marketing bootcamp. That is because these programs tend to be valuable to today’s leading marketing and social media advertising. Many employers also want students to have the most up to date education possible. These programs tend to offer that.

Digital Marketing Bootcamp Course Length and Quality May Range

Course length is a also big part of choosing these bootcamps. Some span just two days. It may only offer a small fraction of what a student needs to know. Other programs may also take months to complete. Many are hands off. That means students learn at their own rate. However, this may not be beneficial for all students. Some may need more support. Those with some industry experience may benefit from this program. It may also be perfect for those who want just a few specific areas of updating. Other courses are robust. They may teach up to date components in the industry. They may also offer a traditional student and teacher setup. For some students, this is the perfect choice.

12 Digital Marketing Bootcamps

Look at some of the bootcamp options available to students in digital marketing. Many of these are industry leading digital marketing courses taught online or in person.

General Assembly

General Assembly is a large digital marketing education provider. It offers in person and online digital marketing bootcamps. Students may also have the opportunity to focus on core components in this program. This may include social media marketing and data analytics. This course is one that may be perfect for its current digital landscape. Students could also learn the latest insights in a self paced environment. This program may be a good option for those who want part time or accelerated options.

Length: 12 weeks
Curriculum:

  • Search engine optimization (SEO)
  • Google analytics
  • Email marketing
  • Social media strategy
  • Search engine marketing
  • Google AdWords

Career Prep / Certification: Certificate of Completion
2020 Cost: $3950
Location: San Francisco, Austin, Atlanta, San Diego, Washington DC, New York City, London, Los Angeles, online

Noble Desktop

Noble Desktop offers a number of different educational programs and bootcamps. Students may also find this company does a lot with web development and coding courses. However, it does offer a range of digital marketing components. This includes options for corporate training. Courses also teach Google Ads strategy, social media marketing, and much more. It is done through a set of modules completed one after the other.

Length: 60 hours
Curriculum:

  • Digital Marketing Strategies Bootcamp
  • SEO Bootcamp
  • Social Media Marketing Bootcamp
  • Google Ads Bootcamp
  • Google Analytics Bootcamp

Career Prep / Certification: Certificate
2020 Cost: $3250
Location: New York City, Online

Skillcrush

Skillcrush is one of the most advanced options for digital marketing success. Students may find it offers many course options. Classes also include the modern and advanced options that could help to be competitive. It is a large program. Students gain a lifetime access to these courses. As well as they can continue to come back to learn more. It takes students approximately three months to complete the digital marketing bootcamp fully.

Length: 3 months
Curriculum:

  • Introduction to Digital Marketing
  • SEO
  • Social Media Marketing
  • Content Marketing
  • Paid Advertising

Career Prep / Certification: Certificate
2020 Cost: $549
Location: Online

BrainStation

BrainStation provides a range of topics in its digital marketing courses. This may include areas of branding and strategy. Students may also find the program provides help with completing a portfolio. Students may receive help with interviewing and practice to pursue a career in the field. They may also get hands on help to create a standout resume as well. This course aims to provide access to up to date information in this fast changing industry. Students may also have the opportunity to  learn hands on skills for their marketing career.

Length: 12 Weeks
Curriculum:

  • Digital Marketing Strategy
  • Email Marketing
  • Performance Marketing
  • Content Marketing
  • Social Media
  • Analytics and Reporting

Career Prep / Certification: Diploma from BrainStation
2020 Cost: $14,500
Location: Online, Vancouver, Toronto, New York City

Coding Experiences

The Coding Experiences provides a very different format. This is designed for students with the ability to step away from their day to day life to complete the program. It teaches students through a one week immersive, intensive program. Students may also get in depth training in how to create and manage digital campaigns. The program in addition is done at a location in the tropics. It includes full accommodations and travel excursions at no additional cost. Students may receive ample experience and real world experience while they take this program.

Length: 1 week
Curriculum:

  • Digital Marketing Framework & Strategy
  • Digital Marketing and SEO
  • Paid Social & Advertising
  • Content Marketing & Social
  • Marketing Acquisition & Conversion Rate Optimization

Career Prep / Certification: Certificate of Completion
2020 Cost: $1,999
Location: Costa Rica, Tulum

GrowthX Academy

GrowthX Academy is designed to be the type of educational path that today’s students need to be competitive. It is designed to provide a range of insightful courses and modules to complete. The program also offers the GrowthX Academy Career Canvas Funnel. This could help match students with available jobs in the industry. There is also lots of support after obtaining the education to jumpstarting their career.

Length: 5 to 8 weeks
Curriculum:

  • Identify Target Audience
  • Paid Acquisition
  • Organic Acquisition
  • Analytics
  • Partnerships and Referrals
  • Technical Marketing
  • Competitive Strategy

Career Prep / Certification: Certificate of Completion
2020 Cost: $1,749
Location: San Francisco, Online

Alpha Camp

ALPHA Camp is designed to be modern and up to date. It aims to teach students tech skills at a fast pace. This could also help students to prepare for on the job tasks. This digital marketing bootcamp is one of several educational tracks available here. Students may also learn about launching a successful digital campaign. This could include every step of the process from persona to creating a strategy. They may also have the opportunity to learn omnichannel implementation and data driven optimization methods.

Length: 12 Weeks
Curriculum:

  • Foundation in Marketing
  • Intro to Web Front End, Copywriting & Landing Pages
  • Metrics
  • Paid Media, Content Marketing and PR
  • Marketing Analytics and Performance Optimization 

Career Prep / Certification: Certificate of Completion
2020 Cost: Costs may vary depending on courses
Location: Online, Singapore

Wyncode

Wyncode is recognized as a coding bootcamp. However, it also has a digital marketing bootcamp to offer. This program is offered in person or remote. It happens just a few times a week. Cohorts work closely with students throughout the process. The program typically takes a full ten weeks to complete. Students may also have the opportunity to learn optimization, industry marketing, and digital marketing skills. This could include strategy development, measuring success through KPIs, and optimizing methods to achieve specific goals. Everything from remarketing and retargeting to Facebook ads is also covered in this program.

Length: 10 Weeks
Curriculum:

  • Digital Marketing Strategy
  • Metrics & Analytics
  • Social Media Marketing
  • Remarketing & Retargeting
  • Facebook Ads Manager
  • Instagram Ads
  • LinkedIn Ads
  • Twitter Ads

Career Prep / Certification: Certificate of Completion
2020 Cost: $5000
Location: Online, Miami

Springboard

One of the more recognizable names in digital marketing is Springboard. The goal of this digital marketing plan is to help prepare students to jumpstart their careers within six to nine months. It also offers part time learning. It is perfect for those already in the field who want more advanced skills. Students may have the opportunity to learn data science, date engineering, ML engineering, and much more. It is also project based curriculum with ample flexibility. Qualified students may also get access to deferred tuition.

Length: 12 weeks
Curriculum:

  • Design Thinking
  • User research
  • Synthesis and presentation
  • Ideating and Designing
  • Sketching, wireframing and UI
  • Prototyping and presenting
  • Design Sprint

Career Prep / Certification: Certificate of Completion
2020 Cost: Varies depending on the course
Location: Online

Startup Institute

Startup Institute offers a hands on programs. Its digital marketing program is designed to be one of the more diverse options. Moreover, students may have the chance to learn content marketing. They could focus on generating actionable insights from data. This program also aims to teach how to create marketing campaigns. It also has a heavy focus on content strategy. Digital advertising skills taught are up to date. Students may learn how to understand how their marketing efforts work. 

Length: 12 weeks
Curriculum:

  • SEO
  • Keyword research
  • Digital Marketing
  • SQL
  • WordPress
  • CSS

Career Prep / Certification: Certificate
Location: Boston and online

Boot Camp Digital

Boot Camp Digital aims to offer master certification courses. All courses are taught by advanced skilled pros. Students may have the opportunity to  learn hands on skills during this program. They could also gain digital marketing certification. This type of course is meant to be extensive. It is safe paced. There are live classes. Students could also work with their educators regularly.

Length: 40 hours
Curriculum:

  • Digital marketing strategy
  • SEO
  • Social media strategy
  • Digital marketing campaign
  • Digital advertising

Career Prep / Certification: Master Certification CPD accredited certification program, OMCA preparatory training
2020 Cost: $497
Location: Online

SkillPath

Lastly, SkillPath offers a digital marketing bootcamp. It aims to help industry pros and managers learn more about this area. This program focuses on new strategies. There is a large focus on mobile marketing methods. Students may have the opportunity to learn how to create digital marketing plans. They may also learn how to improve existing plans. This bootcamp is taught live at this time. The key benefit is the interactive workshop. It likely means students need to be available for the course. This is done over two days. It also requires six full hours of study. Students could also get hands on experience in this program.

Length: 2 days 
Curriculum:

  • Digital Marketing Review
  • Crafting a Digital Marketing Strategy
  • Auditing Your Strategies for Impact
  • Using Content and Social Marketing in Your Digital Marketing
  • Key Digital Marketing Tactics That Drive Results
  • Digital Media Optimization

Career Prep / Certification: Certificate of Completion
2020 Cost: $299
Location: Online

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